GOVERNMENT PROPOSES RESTRICTIONS ON LIQUID BRAZILIAN BUTT LIFTS

The Government has launched a 12-week consultation on restricting who can perform liquid Brazilian butt lifts on British high streets. Its proposal would classify filler injections outside the face as cosmetic surgery and limit them to qualified medical professionals. The Department of Health and Social Care says providers would also need Care Quality Commission regulation. The plans would bar under-18s from cosmetic surgery and other high-risk procedures. Health minister Karin Smyth said people considering major procedures deserve to know they are “in safe hands”.

The proposed restrictions also cover deep chemical peels and vampire facials, which use microneedling to inject platelets from a patient’s own blood into the face. The Government says doctors, dentists and certain nurses, midwives and pharmacists could perform those treatments. It says it remains committed to licensing providers of lower-risk treatments, including Botox and lip fillers. People who breach the proposed rules could face unlimited fines or fixed penalties of up to £4,000.

The Government plans to seek views from doctors, regulators and businesses before drafting regulations for parliamentary consideration in spring. Ashton Collins of Save Face welcomed the proposal but said the rules should take effect quickly. Collins said Save Face had encountered cases involving eyelid lifts, liposuction and vaginal surgery performed by people without qualifications. Campaigners have pressed for tighter controls since a death linked to a liquid Brazilian butt lift in Britain in 2024. Collins said: “It is absolutely good news, any move to regulate these cowboys is positive.”