FLOWERBX FOUNDER WINS HIGH COURT TRADEMARK CASE OVER RIVAL FIRM

A High Court judge has ruled that a rival flower business infringed the trademark of luxury florist Flowerbx Ltd by trading under an almost identical name. Recorder Amanda Michaels found that Lukasz Gajewski's company, Flowers Box London Ltd, breached Flowerbx's trademark by marketing itself as "Flowers Box" or "Flowers Box London". The judge said this gave the rival business an "unfair advantage" and allowed it to "profit" from the reputation built by Flowerbx founder Whitney Bromberg Hawkings. Bromberg Hawkings had argued that confused customers placed orders with Flowers Box London instead of her own company, costing Flowerbx revenue. The court ruled in her favour after a trial.

Bromberg Hawkings founded Flowerbx in 2015, having previously worked as a senior vice president at Tom Ford and at Gucci. She told the court she set up the company after struggling to find an online source for the "elegant and modern flowers" used in the high-end fashion industry. Flowerbx's clients have included Victoria Beckham and actor Julianne Moore, alongside luxury brands such as Louis Vuitton, Dior and Jimmy Choo. By 2025, the company's annual turnover exceeded £4m, according to figures put before the court.

Recorder Amanda Michaels said Gajewski's business had misled customers and unfairly profited from the reputation Bromberg Hawkings built through Flowerbx. The judgment did not set out details of any damages awarded to Flowerbx or further steps in the dispute. The ruling confirms that trading under the "Flowers Box" or "Flowers Box London" names amounted to trademark infringement rather than lawful competition, the court found. The case highlights the legal protection available to established brand names within the flower retail trade.