DEMON HUNTER SUES NETFLIX OVER KPOP DEMON HUNTERS TRADEMARK

Christian metal band Demon Hunter filed a trademark lawsuit against Netflix, Netflix Studios, and live events promoter AEG Presents on Tuesday over the streamer's animated film KPop Demon Hunters. The band's company, Hyde Lane, claims the film, planned merchandise, and announced global concert tour infringe their trademark and cause brand confusion in the marketplace. The complaint states there is "almost complete overlap" between the goods and services offered by both parties, leading to what Hyde Lane describes as "substantial confusion" among consumers.

The lawsuit cites several instances of customer confusion. One person reportedly spent $500 on tickets to a Demon Hunter concert in Albany, New York, believing they were purchasing tickets for the "actual KPop Demon Hunters". A television producer also allegedly contacted the band's management thinking they were associated with the film. The band, formed in 2000 and based in Seattle, registered "Demon Hunter" as a trademark for recorded music and merchandise in 2022, and have applied for a trademark relating to live music. Netflix has registered "KPop Demon Hunters" as a trademark for merchandise, with other applications pending.

Hyde Lane seeks an injunction preventing Netflix from using the KPop Demon Hunters name for recorded music, live shows, and merchandise, alongside unspecified damages. The film became Netflix's most-watched original title in history following its 2025 release and won Best Animated Film and Best Original Song at the 2026 Golden Globes and Oscars. A sequel is in development and a global live tour is expected to begin in 2027. Neither Netflix nor AEG have publicly commented on the lawsuit.