JIOSTAR LAUNCHES PREMIER LEAGUE CAMPAIGN WITH BOLLYWOOD AND CRICKET STARS

JioStar has unveiled a new advertising campaign ahead of the 2026-27 Premier League season featuring Bollywood actor Tiger Shroff and Indian cricketers Riyan Parag and Sanju Samson. The three-film campaign, titled "Humara Long Distance Love", uses the concept of a long-distance relationship to depict the emotional connection between Indian football supporters and Premier League clubs. Shroff and Parag appear as Manchester United supporters, whilst Samson represents Liverpool.

The films explore familiar relationship scenarios to portray the emotional highs and lows of supporting a football club from thousands of kilometres away. Shroff stated that the campaign captures the loyalty required to support a club "through every high and every low", describing the emotional investment fans make. Samson said the campaign reflects the experience of millions of Indian supporters who maintain their commitment to clubs despite geographical distance and time zone differences. Parag characterised supporting Manchester United as "the very definition of a long-distance relationship", referencing early mornings and the commitment required.

JioStar's strategy reflects the broadcaster's focus on the Indian Premier League viewing market. The campaign aims to celebrate the dedication of Indian football fans and their sacrifices to follow top-tier English football. The initiative comes as the 2026-27 season approaches.