GEORGE BEST'S EUROPEAN CUP MEDAL SELLS FOR £300,000

George Best's European Cup medal has sold for £300,000 at auction. The medal was awarded to Best following Manchester United's victory over Benfica at Wembley Stadium in the European Cup final.

Best received the medal as recognition of his contribution to Manchester United's triumph in the competition. The sale reflects the market value placed on memorabilia from a significant moment in English football history and the club's continental success.

The sale of the medal represents continued interest in items connected to Manchester United's European Cup-winning era. No further details regarding the buyer or timing of the sale have been confirmed.