FERRARI MARKETING BOSS RESIGNS AFTER LUCE EV CRITICISM

Ferrari's marketing director has resigned weeks after the luxury carmaker unveiled its first all-electric vehicle, the Luce. The departure follows substantial criticism of the vehicle's design. Ferrari has not disclosed the marketing boss's name or stated whether the resignation was voluntary or requested by the company.

The Luce marked Ferrari's entry into the electric vehicle market. Design commentary centred on the departure from the carmaker's traditional aesthetic language. Ferrari's leadership has not publicly detailed specific criticisms or confirmed whether design feedback directly prompted the marketing director's exit.

The resignation occurs during a significant transition period for Ferrari as it expands its product portfolio beyond its established combustion engine models. The company has not announced a replacement for the marketing position or outlined its strategy for promoting the Luce following the executive departure. Ferrari's broader plans for electric vehicle development remain unchanged.