GOOD MORNING BRITAIN RECEIVES 500 OFCOM COMPLAINTS OVER REID COMMENTS

Good Morning Britain received approximately 500 complaints to Ofcom following remarks made by Susanna Reid regarding Scotland and the World Cup bank holiday. The ITV daytime programme was the subject of complaints from viewers. The specific nature of Reid's comments that prompted the complaints relates to Scotland's World Cup bank holiday status.

The complaints were submitted to Ofcom, the independent regulator and competition authority for the UK communications industries. Good Morning Britain broadcasts on ITV as a daytime programme. The scale of complaints—reaching around 500—indicates substantial viewer reaction to the on-air remarks.

Ofcom will assess the complaints according to its established procedures for broadcast standards. The outcome of any investigation would determine whether the programme breached broadcasting regulations. Good Morning Britain continues transmission on ITV.